There are many ways to keep in touch with your audience. In spite of emerging channels such as social media and mobile device platforms, email marketing continues to remain a strong performer.

I understand that money is tight. You are a business owner with a big dream looking for small miracles. So, when your sister tells you that your nephew knows Publisher inside and out, that he designed a logo for his school's prom, and that he could surely put together a brochure or website for you, you think "what the heck! Who needs the expense of a professional designer?" The question of where you should spend your limited resources to drive the most growth is a conundrum experienced daily by small business owners. Your brand plays a crucial role in enticing today's consumers who are increasingly savvy when it comes to advertising. Trusting your branding efforts to a novice is not such a good idea.